portfolio

Image
Image

A case study in cultural heritage, creative strategy, and global artistic influence.

Client Type

Founder-Led Brand | Creative Enterprise | Cultural Impact

Ibeji functions as an in‑house marketing and PR partner, supporting the founder in articulating the studio’s unique creative proposition, amplifying its heritage‑driven identity, and designing strategic communications that elevate the brand across global artistic, cultural, and musical communities. The partnership advances Old Carpet Factory’s mission to preserve Hydra Island’s local culture through its Artist in Residence programming.

Old Carpet Factory operates in two complementary dimensions: it is a cutting‑edge recording studio distinguished by rare analog gear, custom acoustics shaped by the mansion’s double‑height ceilings and stone cisterns, and a creative environment that has attracted international musicians, as well as a highly selective art residency dedicated to preserving Hydra’s cultural heritage, supporting interdisciplinary artistic practices, and fostering work that documents, interprets, and contributes to the island’s cultural memory. This rare combination of historic architecture, creative energy, and technical excellence has made Old Carpet Factory an internationally recognized destination for musicians, visual artists, and cultural institutions.
Ibeji Co partnered with Old Carpet Factory to bring clarity to its dual identity, build strategic visibility, and articulate its cultural and creative value within the global arts landscape.
Image
Image

Our role

Ibeji Co partnered with Old Carpet Factory to bring clarity to its dual identity, build strategic visibility, and articulate its cultural and creative value within the global arts landscape.

Strategy

Ibeji works closely with Old Carpet Factory to refine and articulate a narrative at the crossroads of heritage, creativity, and international artistic collaboration. Our strategic contributions included: Brand identity & positioning: Defining Old Carpet Factory as both an elite recording destination and a culturally significant art residency rooted in Hydra’s history and architectural legacy. Strategic communications: Crafting messaging that highlights the studio’s rare analog equipment, its hybrid digital‑analog workflows, and its unconventional acoustics, including double‑height ceilings and the underground cistern reverb chamber carved into the rock. Narrative development: Developing storylines that trace the mansion’s evolution—from historic residence to weaving school to contemporary creative hub.

Relations

Old Carpet Factory thrives on community, collaboration, and cross‑disciplinary exchange. Ibeji serves as a partner in strengthening these relational ecosystems. Our relational work included: Partnership development: Helping expand networks with musicians, curators, cultural organizations, and institutions invested in preservation, artistic innovation, and cultural exchange. Event concepting & experience design: Contributing to experiences such as on‑site exhibitions, site‑specific installations, and interdisciplinary residency programs housed within the mansion’s iconic architectural spaces. Media relations & PR advisory: Elevating international recognition for the studio’s roster of artists and its cultural initiatives.

Advocacy

Ibeji supported Old Carpet Factory’s mission to protect cultural heritage, nurture artistic innovation, and expand access to Hydra’s unique creative landscape. Our advocacy contributions included: Mission‑driven storytelling: Amplifying the residency’s focus on documenting Hydra’s cultural heritage through music, sound art, visual storytelling, and site‑specific works. Reputation strategy: Elevating Old Carpet Factory as one of the world’s most distinctive recording studios, celebrated for its acoustics, vintage equipment, and extraordinary setting overlooking Hydra’s port. Values‑based messaging: Highlighting the studio’s commitment to local culture, free community performances, and the preservation of centuries‑old traditions.